Comparison · Otterly
Otterly AI vs Cited: tracker or team?
Otterly AI is one of the cheapest self-serve AI visibility trackers: plans start at $29 a month for 15 prompts on ChatGPT, AI Overviews, Perplexity and Copilot. Cited is a done-for-you service that tracks every engine we cover and adds strategists and copywriters who ship the content and listings that change the answers.
Updated · By the Cited team · Facts about other vendors checked
The short answer
Otterly.AI is built to make AI visibility tracking affordable and easy to start, with published prices, unlimited seats and a free trial. Cited is built for teams who want the result rather than the tracker: we track, then our team writes, fixes and reports. If your budget is small and you can act on the data yourself, Otterly is hard to beat on price.
Otterly AI and Cited side by side
| Otterly.AI | Cited | |
|---|---|---|
| What you buy | A self-serve tracker with GEO audits | A service: the platform plus strategists and copywriters |
| Engines | ChatGPT, AI Overviews, Perplexity and Copilot; AI Mode, Gemini and Claude as paid add-ons | ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Microsoft Copilot and Claude, plus Google Search |
| Plans | Lite $29 (15 prompts), Standard $189 (100), Premium $489 (400), Enterprise from 1,000 prompts | Quoted for your business on a Strategy Call; three months to start, then month to month |
| Content | GEO audits of your pages, prompt research and recommendations | Copywriters write and publish content; we fix listings and technical SEO |
| Reporting | Looker Studio connector from Standard | Weekly report from your strategist; lift against untouched control prompts |
| API and MCP | From Standard: 2,000 API and 2,000 MCP requests | Not offered |
| Free start | A free trial | A free AI visibility audit |
What Otterly AI does well
- Price. $29 a month gets you started, and every price is on the page, with 15% off annual billing.
- Engines on every plan. ChatGPT, Google AI Overviews, Perplexity and Copilot from Lite upwards.
- GEO audits. URL audits of your pages, from 1,000 a month on Lite.
- Integrations. A public API, MCP, a Looker Studio connector and agent analytics from Standard.
- Reach. More than 50 countries, unlimited seats, and a Gartner Cool Vendor (2025) badge on its site.
Where Cited is different
A tracker tells you that a competitor is recommended and you aren’t. Cited’s team then does the work that changes it: we find the sources each engine cites for your prompts, write the pages and articles that answer them, fix your profiles and listings, and improve the technical SEO that decides whether engines can read your site. Every week your strategist sends a report on what moved and what we do next.
We measure the effect against control prompts that get no new work, so you see what the work changed and not just a rising line. That is the results loop our team runs for you.
Cited costs far more than Otterly’s entry plan, because it includes the people. We have no API, MCP or Looker Studio connector. If you want to build your own reports or agents on the data, Otterly is the better fit.
What full engine coverage costs on Otterly
Otterly’s entry prices cover four engines. Adding the others is priced per plan: Google AI Mode and Gemini cost $9, $59 or $149 a month each on Lite, Standard and Premium, and Claude $29, $109 or $439. On our own arithmetic from its pricing page, Standard with AI Mode, Gemini and Claude added comes to $416 a month for 100 prompts, and on Standard and Premium extra prompts cost $99 a month per 100.
Otterly also runs an Agency Partners programme with 150 prompts on Standard and 500 on Premium, pitch workspaces and agency-branded Looker Studio reports. Its Enterprise plan starts at 1,000 prompts and adds SSO and a quarterly GEO health check. Enterprise also includes onboarding and a dedicated customer success manager; the work itself stays with your team.
Which should you choose?
Choose Otterly AI if
- You want to start tracking this week on a small budget.
- You or your team will write the content and fix the listings yourselves.
- You want an API, MCP or Looker Studio for your own dashboards.
Choose Cited if
- You want the work done, not just measured.
- You need Gemini, AI Mode and Claude covered without add-ons.
- You want a strategist accountable for the numbers every week.
Weighing other tools too? Our best AI visibility tools roundup and Peec AI alternatives list compare the rest.
Questions
How much does Otterly AI cost?
Otterly.AI lists Lite at $29 a month (15 prompts), Standard at $189 (100 prompts) and Premium at $489 (400 prompts), with Enterprise from 1,000 prompts. Annual billing is 15% off, and on Standard and Premium extra prompts cost $99 a month per 100.
Does Otterly AI track Gemini and Google AI Mode?
Yes, as paid add-ons: AI Mode and Gemini cost $9, $59 or $149 a month each depending on the plan, and Claude $29, $109 or $439. ChatGPT, AI Overviews, Perplexity and Copilot are included on every plan.
Is Cited a tracker like Otterly AI?
Cited includes tracking, but it is a done-for-you service. The price covers strategists and copywriters who write the content, fix listings and technical SEO, and report weekly on what moved.