Local SEO services for Maps and AI answers

Local search now has two front doors

People still open Google Maps and scroll the map pack. But they also ask ChatGPT, Gemini or Google’s AI Mode “what’s the best physio near me?” and get one answer naming two or three businesses. Both draw on much of the same material: your Google Business Profile, your listings on directories and review sites, local press and roundups, and your own website.

That is good news. The work that lifts you on the map also feeds the AI answer. The difference is speed: profile and listing fixes can move map rankings within weeks, while AI answers move more slowly, because engines have to find, read and trust the new information before they repeat it.

What you get, per location

• Google Business Profile fixes: categories, services, hours, descriptions, photos and the details AI engines quote.
• Listing clean-up on the directories, maps and review sites engines read, so your name, address and phone match everywhere.
• Local pages written by our copywriters for the services and neighbourhoods people ask about.
• Prompt tracking from your city, so you see the answers your customers see, not the ones from a server elsewhere.
• Competitor tracking for the businesses AI recommends instead of you.
• A weekly report from your strategist, and lift measured against control prompts.

How it works

1. Free audit. We ask the questions your customers ask, from your location, on each AI engine and on Google, and show you who gets named.
2. Fix the profile and listings. Most of the first month’s 80 to 85 hours per location go into your Google Business Profile, listings and review profiles.
3. Publish local content. Service and area pages that answer the questions engines get asked.
4. Earn local mentions. Roundups, local press and community answers that engines cite for your area.
5. Track and report. Every week, per location: map visibility, AI answers and what changed.

The listings AI engines read

When an engine recommends a local business, it rarely relies on the business’s own website alone. It reads the places customers leave a trace: maps, reviews, directories and local roundups. We work through them in order of how often engines cite them for your prompts:

• Google Business Profile, which Google uses for local results on Search and Maps, and which Google advises keeping up to date for its AI features.
• Review sites such as Yelp and Tripadvisor, and industry directories for your trade.
• Booking and marketplace listings where your customers compare options, such as ClassPass for studios.
• Local roundups and press: the “best of” lists engines lift names from.
• Community threads on Reddit and local forums, where we help you take part honestly and visibly as the business.
• Your own location pages, so the facts engines repeat come from you.

Consistency matters as much as coverage. A different phone number on two directories, or an old address on a review site, leaves engines two versions to choose from. Part of the first month is making every listing say the same thing.

Why tracking from the right place matters

Local answers depend on where the person asks from: Google names distance as one of the main factors in its local results. We ask every prompt from the city each location serves, so the numbers you see are close to the ones your customers get. Our guide to measuring AI visibility explains each number in the report.

One team for listings and AI answers

Every location gets the platform, 80 to 85 hours of our team’s work every month on profiles, listings, local content and local mentions, and the weekly report. You don’t need a local SEO company for listings and a separate team for AI answers. Businesses with many branches and agencies managing local clients should look at AI SEO and GEO for agencies.

Who our local SEO agency works with

• Clinics, dentists, gyms, studios, restaurants and trades that win customers nearby.
• Multi-location brands that need each branch found in its own neighbourhood.
• Agencies running local search for several clients.

If you also want national rankings, our SEO agency work covers the rest of your site, and our AI SEO and GEO agency page explains the full service.