Guides
Guides to AI search.
Plain answers to how AI engines choose brands and sources: what GEO is, how to get cited by ChatGPT and Google, and how to measure it.
- Guide · GEO basicsWhat is generative engine optimization (GEO)?What is GEO? Generative engine optimization (GEO) gets your brand mentioned and cited inside AI answers: how engines pick sources, and what works.Updated
- Guide · AEO basicsWhat is answer engine optimization (AEO)?What is AEO? Answer engine optimization (AEO) gets your brand named in the answers ChatGPT, Gemini and Google’s AI give: how it works, and who needs it.Updated
- Guide · AI search optimizationAI SEO and GEO: how to optimize for AI searchAI SEO and GEO in practice: how to optimize your site and your brand for ChatGPT, Google AI Overviews, AI Mode and Gemini, step by step.Updated
- Guide · GEO and SEOGEO vs SEO: what changes and what doesn’tGEO vs SEO explained: what generative engine optimization changes, what SEO still decides, and how to plan both for AI search and Google.Updated
- Guide · TechnicalWhat is llms.txt, and does it help?What llms.txt is, what goes in it, and an honest answer on whether it helps AI visibility, with what Google and the people who build engines say.Updated
- Guide · ChatGPTChatGPT SEO: how to get cited by ChatGPTChatGPT SEO, step by step: let OpenAI’s search crawler in, write pages ChatGPT can quote, and earn mentions on the sites its answers cite.Updated
- Guide · Google AIHow to rank in AI Overviews and AI ModeHow to rank in AI Overviews and Google AI Mode: what Google says a page needs, how query fan-out works, and what gets a page linked.Updated
- Guide · MeasurementAI visibility: how to measure itHow to measure AI visibility: the prompts to track, the numbers that matter (visibility, share of voice, position, sentiment, citations) and how to read them.Updated
- Guide · GlossaryAI search glossary: GEO, AEO and the terms that matterAn AI search glossary in plain words: GEO, AEO, AI Overviews, query fan-out, citations, share of voice, llms.txt and the other terms you will meet.Updated
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